There are so many ways to get customers through the doors but one, in particular, is by using mobile apps. Have you ever noticed that when you are out shopping or simply going for a walk, so many of us have our phones stuck in our hands? The world has turned anti-social. If you are anything like us, we don’t feel complete if we have left our mobile phones at home. This may sound quite sad, but for businesses, this is a great opportunity! This allows businesses to contact their customers personally and in real time. The question is how? How can you use your app to drive customers to your store.
Optimization within the app store is key to increasing app traffic. When users are looking for an app on the go they’re looking for shortcuts to lead them to the most quality apps. The App Store is organized in lists of ‘top apps’ and if you’re not on the list you might as well be non-existent. Especially today with the exceptional number of apps on the market app store optimization is of the utmost importance. Just like we use SEO to search keywords online we can also use ASO to become more visible in the app store.
Understand your competition. See what they’re doing and go over a simple competitive analysis of what other apps in your realm are doing to learn what to do and what not to do. Take a look at their keywords and see if there are any major terms that all of your competitors are using, this is a good indication for you. What else do the top downloaded apps in your realm have in common? It’s also been found when packing keywords into your title and descriptions, Apple ranks titles more heavily while Android favors descriptions.
Engaging with your customers and letting them know when they are nearby your store with Geofencing. Essentially Geofencing is establishing a virtual fence around a predefined geographical area. As a user with an enabled mobile device enters into a predetermined virtual fence it triggers an action or notification.
Thanks to the huge advances in technology and the massive growth in the adoption of smartphones, that now allows the everyday person to carry GPS, Wifi and Bluetooth in their pockets, it has become an incredibly cheap and easily accessible marketing tool for the modern day business owner.
The good thing about Geofencing is that you aren’t limited to your own location. You can target customers who visit competitors in an attempt to sway them away and back to your store with some type of discount code you are offering.
As we mentioned before offering your customers exclusive in-store deals. A lot of companies send in-store deals or coupons to their users via the app. The offer is then stored in the app with a code that can be quoted or scanned in store when making a purchase.
In summary, increasing your foot traffic has never been so important thanks to online shopping and virtual reality- visiting places from the comfort of your own home. Even though geofencing isn’t the newest strategy on the block, you can target potential customers based on their location and guide them to your door to begin exploring your products and services.
So, what are you doing today to help drive new customers to your app? If you need help, just contact us.