One of the biggest questions pushed around this topic is, “What’s the price tag attached?” This is standard because most Small and Medium based companies have a marketing budget set and have to stick to it. Well, not to worry, we hear at Mobilesoft aim to aide and assist on how the Strategies can be applied at a low cost.
Marketing is a process and you don’t have to have everything figured out to get started. The important thing is that you do market, otherwise your business won’t last long in today’s competitive economy. To help you get started, we’ve compiled a checklist of some simple strategies and digital must-haves you need to develop a low-cost marketing road map for your business.
Building a Website
According to a study by B2B research firm Clutch.co less than two-thirds (64%) of small businesses have a website. In other words, more than a third of companies are neglecting one of the best and most affordable marketing tools in existence, a website.
A B2B report shows that 97% of consumers looked online for local businesses in 2017. If you want your company to be successful in the modern marketplace, you’ve got to have a professional website. Your website is the backbone of your business, supporting all of your digital marketing efforts.
Luckily, it’s easier and cheaper than ever to build a business website. Free online web builders like Wix, WordPress, and others make it simple to create beautiful pages without knowing a lick of code.
Ensure your website is responsive and mobile-friendly. Many website building services do this automatically, but be sure to test your new site on smartphones and tablets, especially since Google announced in 2015 that more online searches were performed on mobile devices than on desktops.
Build a Mobile App
According to Clutch.co, 42% of small businesses have a mobile app, 30% are planning for one in the future, and 28% do not have one. With these static numbers, we are falling into a digital push of Mobile App Development. Mobile apps offer valuable marketing opportunities for small businesses. Mobile apps can boost customer loyalty, brand image, and employee efficiency.
* A Quick Guide to Why Mobile Apps are Important
Small business apps offer stronger benefits when it comes to enhancing communication with existing customers. When companies have a mobile app and have a lot of repeat customers, they benefit the most. Having your app live on someone’s phone, provides businesses with new marketing opportunities to reach out to customers again and again.
For this reason, mobile apps work well for businesses with loyalty programs. Mobile apps can keep track of rewards points, send push notifications on discounts and new products, and offer other functionalities that make existing customers even more invested in your small business.
The importance of an app in getting your business to stand out from your competitors cannot be emphasized enough. At this point, apps are still a rare thing and by having one for your business, you can grab the attention of potential customers and capture a large part of the market share. By the time your competitors catch on, you would have by then, hopefully, effectively managed customer engagement and built strong customer loyalty.
In the last few years, there has been a great shift in how people look for products and services. Where once word-of-mouth recommendations and website browsing were the go-to solutions, people now prefer to look up stuff on their smartphones while traveling, waiting for an appointment and even during their leisure time. Apps are a great marketing tool to make the most of this development. It grabs the attention of the target audience and improves the overall visibility of your business.
Again, it’s easier and cheaper than ever to build a mobile app. Mobilesoft has developed a business model to make it efficient for small, medium and large businesses to create beautiful apps under a low cost.
Get Active on Social Media
As a business owner, your time is precious. You’ve got inventory to track, checks to cut, and customers you need to interact with in real life. But you can’t ignore social media. This powerful channel allows you to connect with your customers and build a loyal following online.
*Check out our blog post on the Importance of Social Media
In looking at costs, social media platforms remain one of the most effective and inexpensive ways of reaching your customers. Nearly seven out of 10 adults in the U.S. use Facebook and most Facebook and Instagram users login to their accounts at least once per day. Facebook and Instagram ads also help you target specific audiences and collect data on who’s seeing your campaign and how many people click through to your website. No more trying to guess whether your ads are working.
Here are a few tips and tricks to take your business’s social media skills to the next level:
- Take some time to train
- Pick the right platform(s)
- Be responsive
- Research your rivals.
Never Stop Marketing
The key to marketing is getting people to notice and interact with your business so that you can turn them into customers. Small and mid-sized businesses need to keep an eye on their bottom line, but it often makes sense to outsource at least some of your marketing needs. Doing so allows you to spend time managing your business and perfecting your craft instead of figuring out how to design an artsy Facebook banner. That is where Mobilesoft comes in to help you. Allow us to assist you with your marketing efforts on design and coming up with that “Artsy Facebook Banner”. Just remember that marketing is a process, you’ll become better at it as you try different strategies and learn which channels are most effective for your business.
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