It’s no secret that the Internet is vital to success for businesses, especially small and medium businesses. As people use mobile devices more frequently for online access with each passing year, apps have steadily increased in significance for digital marketing. Because not every small business is prepared to create and manage their own app personally and from square one, platforms like Mobilesoft provide an opportunity to tap into mobile marketing. With Mobilesoft, not only do clients get a mobile app tailored to their business and audience, they get an ongoing partnership with a suite of marketing and analytic tools, dedicated customer support, and years of marketing experience—all highly affordable and cost-efficient.
The Mobile App Edge
Business apps offer an avenue to connect to customers in a more interactive manner than traditional websites; well-designed business apps extend your brand and incentivize loyal customers to continue doing business with you. Push notifications from mobile apps grab users’ attention and ensure they get the latest news, while a website would require them to check in manually and regularly in order to not miss anything. Also, apps can include various features that enhance customers’ experiences or offer loyalty rewards. Some features your app can make use of include:
- Provide promotional messages and announcements on new products, services, and sales;
- Offer in-app coupons and exclusive offers not available elsewhere;
- Use geofencing to deliver targeted messages based on region or when entering a location, such as your store;
- Allow in-app payments while shopping;
- Deliver content from your brand’s social media;
- Provide a direct line to contact the store or customer service.
Digital marketing requires a multi-pronged strategy to communicate your brand to as wide an audience as possible. Marketing via mobile apps represents one level of such a strategy, but Mobilesoft’s service goes beyond just the app itself. Along with designing the app and publishing it on Google Play Store™ and Apple AppStore™, Mobilesoft gives clients the means to track the app’s impact on marketing and assess how to further improve it. You get a personal account when you start your plan with Mobilesoft, granting you access to analytical tools and a marketing dashboard that tells you what you need to know. Additionally, trained marketing professionals will work with you, month by month, to manage the app’s content and promote it via multiple channels to boost engagement.
As an alternative to training and managing in-house developers or miring yourself in restrictive contracts, Mobilesoft offers a simple pricing model: a one-time setup fee and a monthly fee based on which marketing package you choose. These fees represent more than a mobile app—they encompass ongoing customer support and digital marketing expertise at an outstanding price. You pay for a custom campaign that fits what you need and nothing more. The new revenue streams, brand visibility, and means to engage with and retain customers all make for ROI that’s well worth it.
If you’re looking to break into mobile marketing in a big way, contact us and see what Mobilesoft’s professionals can do for you.Follow us!