As of today, we find ourselves receiving more push notifications. It helps us stay informed and keeps us on track. You get them every time a friend tags you on a social platform, when your next doctor’s appointment is or even current events filtered out from your news subscriber.
Marketers care a lot about PN’s right now. They do after all, appear on the front screen of user’s phones as “direct messages” and have the potential to drive immediate actions, sales, and a whole lot of other things linked to value, profit and ROI.
Push notifications may be understood as text message alerts that users receive on their devices, even locked, giving specific information to the end users, pushing them to a specific action. They may look similar and both have average open rates that are over 90%. The ultimate goal is to push the user to open the app and to read whatever it is they notified them on.
Typically, the end user must opt-in to receive a push notification from any mobile app. This opt-in process usually takes place during installation processes. One of the most important advantages that push notifications give to apps’ managers is the possibility to instantly connect users with important messages. The thing is, that different devices and services rely on different methods to deliver push notifications.
Whichever the method and device, a push notification is so powerful and needs to be placed within your mobile strategy because it disrupts whatever the user is doing and forces them to take action.
Push notifications looks almost like an SMS message or a mobile alert, but only can be reachable to you, if you have downloaded the App. Every mobile platform has a support of push notifications.
- Push notifications drive the traffic and increase App.
- They are used to keep customers connected with the App as they have a direct reach to the customers.
- Push Notifications keep customers on alert about the ongoing deals and offers.
- They are quicker than emails and cheaper as compared to SMS.
- The analytics based on push notifications can also be used for Marketing, as they can give an insight on customer’s behavior.
- They are easy to manage, user-friendly and effective.
Many apps out there are doing amazing jobs of boosting app engagement with effective push notification strategies.
Fine-tune your push notification strategy to focus on exactly what your user’s needs are. Communicate in a relevant way and ensure that you always put the user first.