Visual content receives more engagement than text posts. As we scroll through our social media post we tend to be more engaged with high contrast images or fun little pop up videos. Info-graphics, GIFs, 360-degree photos and other forms of visual content, also receive significantly higher engagement than those without. The more engaging a post is, the more likely a viewer will engage with your brand and take your call to action.
MobileSofts suggest, creating visual content that is appealing and holds a strong call to action. Content that people want to share, gives businesses an opportunity to increase their brand awareness to a wider audience.
We need to understand that our customers should be the first step to creating shareable content. Once we understand our customers thought process, we can create content that we are proud of. With all of the content we create it is also important to create a unique hash tag so you can track the engagement, fuel the social conversation, and have the personalize tag trend within the social media platform.
Paid social media ads are important, they allow you to create highly targeted and refined campaigns that deliver customized communications to your customer segments. The types of platforms you run your ads across will vary depending on the nature of your business and objectives.
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