Nowadays, most companies have a website from the get-go, but what about mobile apps? As a small business, you may not think you need one, but foregoing this crucial medium can mean missed opportunities. A large percentage of purchasing searches are made on mobile devices, with many users going on to buy products in-store. Providing an app is a great way to appeal to your customer base and boost your sales.
Of course, creating an app is no small feat. You’ll need to work with experts to create something well-designed and user-friendly. Are the results really worth the investment? Let’s take a look at what custom mobile apps can do for your business.
Why Your Small Business Needs an App
What exactly is the appeal of an app? For starters, it helps you easily connect with customers. When people download your app, they can get real-time notifications on deals and new offerings. This can help you sell inventory quicker, especially if you need to make room for new stock.
Business apps also generate valuable data that can help you shape your mobile marketing strategy. Similar to websites, apps record a variety of information:
- Number of downloads
- Time spent on pages
- Which links are clicked
- Top pages
How Mobile Websites and Applications Differ
What if you already have a website optimized for mobile? Do you still need to make an app?
While they’re both accessible on a mobile device, a mobile website and an app are two different things and offer different benefits. For example, a mobile site has to be accessed using a browser such as Chrome or Safari, which means users must be connected to the internet. Apps, on the other hand, are downloaded directly onto a phone or tablet and can offer limited services even without an internet connection.
How Mobile Is Dominating Desktop
Mobile devices became the electronics of choice in 2014 and have remained so ever since. In fact, the gap between desktop and mobile has grown each year. It’s now normal for people to spend nearly three hours a day using a tablet or smartphone.
How does this affect your marketing strategy? Apps actually make up the majority of users’ screen time, which means if you want your products in front of consumers, you’re better off with an app than a site.
How You Can Benefit
Apps provide a number of marketing opportunities that work in tandem with your other online strategies. For example, a well-made application can boost your company’s brand awareness, which increases customer trust. Additionally, it gives you an advantage over competitors that haven’t released their own apps. Offering this medium makes it easier for customers to choose how they interact with your company while positioning your business as technologically forward. This gives you an edge with consumers who want a quick, easy shopping experience.
How can you launch your own business app? The team at MobileSoft specializes in making custom apps that highlight your enterprise’s best features. We can even help with digital marketing to promote brand visibility.
To learn more about our services or to get started today, give us a call at 888-714-8014 or contact us online.Follow us!