To every small business, social media marketing is, “More Important then eating,” get in the spotlight and expose your business. Show them why your brand is better than the rest. To others, it’s a buzzword with no practical advantages and a steep, complicated learning curve. Let them fall to Thano’s snap and use this to grow and outnumber your competition.
Now we know numbers don’t lie and According to Hubspot, 92% of marketers in 2014 showed that social media marketing was important for their business, with 80% indicating their efforts increased traffic to their websites and built sales. This indicates a huge potential for social media marketing to increase sales, grow your brand, build traffic and showcase your product over your competition, who still throw ad dollars to the yellow pages.
Take a second and read through the following steps, retain the information and start building your empire.
- Increased Brand Recognition. Your social media channels are important for your brand’s voice and content. This is important because it simultaneously makes it easier and more accessible for new customers, and makes you more familiar and recognizable for existing customers.
- Improved brand loyalty. Brands who engage on social media channels are exposed to higher loyalty from their customers. The equation is, companies that take advantage of the tools given to them on social media allows them to better connect with their audience. 53% of Americans who follow brands in social are more loyal to those brands.
- More Opportunities to Convert. Every post you make on a social media platform is an opportunity for customers to convert. When you build a following, you’ll simultaneously have access to new customers, recent customers, and old customers, and you’ll be able to interact with all of them.
- Higher conversion rates.Social media marketing results in higher conversion rates in a few distinct ways. Perhaps the most significant is its humanization element; the fact that brands become more humanized by interacting in social media channels. Social media is a place where brands can act like people do, and this is important because people like doing business with other people; not with companies.
- Higher Brand Authority. Interacting with your customers regularly is a show of good faith for other customers. When people go to compliment or brag about a product or service, they turn to social media. And when they post your brand name, new audience members will want to follow you for updates. The more people that are talking about you on social media, the more valuable and authoritative your brand will seem to new users.
- Increased Inbound Traffic. Without social media, your inbound traffic is limited to people already familiar with your brand and individuals searching for keywords you currently rank for. Every social media profile you add is another path leading back to your site, and every piece of content you syndicate on those profiles is another opportunity for a new visitor.
- Better Search Engine Rankings. SEO is the best way to capture relevant traffic from search engines, but the requirements for success are always changing. It’s no longer enough to regularly update your blog, ensure optimized title tags and meta descriptions, and distribute links pointing back to your site. Google and other search engines may be calculating their rankings using social media presence as a significant factor, because of the fact that strong brands almost always use social media. As such, being active on social media could act as a “brand signal” to search engines that your brand is legitimate, credible, and trustworthy.
- Improved Customer Insights. Social media also gives you an opportunity to gain valuable information about what your customers are interested in and how they behave. For example, you can monitor user comments to see what people think of your business directly. You can segment your content syndication lists based on topic and see which types of content generate the most interest—and then produce more of that type of content.
- Your Competition Is Already Involved. Your competitors are already involved on social media, which means your potential social media traffic and conversions are being poached. Don’t let your competitors reap all the benefits while you stand idly by. If somehow, your competition is not involved on social media, there’s even more of a reason to get started.
- The Sooner You Start, the Sooner You Reap the Benefits. Social media is all about relationship building, and it tends to grow exponentially as your followers tell their friends, and their friends tell their friends, and so on. The sooner you start, the sooner you’ll be able to start growing that audience.
- Potential Losses Are Insignificant. Realistically, you don’t have anything to lose by getting involved in social media. The amount of time and money it takes to create your profiles and start posting is usually minimal, compared to other marketing channels.
The longer you wait, the more you have to lose. Social media marketing, when done right, can lead to more customers, more traffic, and more conversions, and it’s here to stay.