Few things are more effective than coupons and special deals to attract new clients and boost customer loyalty.
According to a recent study on mobile customers’ behavior, the main factor influencing users to engage with an online company is whether they can offer incentives such as special deals, discounts, coupons or additional services specifically devised for app users.
It’s time to build and create coupons to advertise your special deals, time-limited offers and provide your customers with amazing discounts. But these tools should be used in the right way or they might result in the opposite of what you wish to achieve, irritating your customers and driving them away from your business.
One of the most effective tricks to encourage customers to grab a deal is to set time limits for your offer. If your offer is valid only for a few days, your customers will be urged to redeem it as soon as possible. On the other hand, if your coupon is open-ended, users will be more likely to put it off until they eventually forget to redeem it.
However, while creating a sense of urgency in your coupon is a good way of boosting response rates, make sure your time frame is not too strict. For instance, try differentiating your coupon benefits on the basis of how long it takes to customers to redeem the coupon. In other words, while early birds can take advantage of all the options, latecomers can only enjoy selected benefits.
Link your coupons to specific seasons, public holidays or celebrations. these are usually the periods when people feel more relaxed, have more free time to dedicate to themselves and therefore are more willing to indulge in shopping sprees.
On the other hand, make sure these holidays belong to your target audience’s culture otherwise your offers will sound out of context and lose their effectiveness.
Use your app as a powerful channel to establish a two-way dialogue with your mobile customers, and offer them special deals or dedicated services that can only be enabled via app.
This attitude will make your customers feel counted, generate a positive word-of-mouth around your business and give them more reasons to check in to your app.
Want to learn more about in-app coupons? contact us today MobilesoftFollow us!